Sales Representative (In-Home Closer) – Permanent & Landscape Lighting

Sales Closer – Residential Lighting Projects

Company: Tidewater Lights
Department: Sales
Reports To: Sales Manager
Location: Hampton Roads, VA (Field-Based Role)

Position Summary

Tidewater Lights is hiring full-cycle Sales Closers to help scale our lighting business without relying on a single salesperson. This role is designed for competitive, disciplined professionals who are willing to self-generate opportunities, follow a proven sales process, and close high-ticket residential lighting projects.

This is not a sit-and-close role. Success in this position requires daily door knocking, strong in-home presentation skills, and the ability to operate within a structured, accountability-driven sales environment.

Essential Duties & Responsibilities

• Generate the majority of opportunities through self-generated door knocking

• Run in-home lighting consultations and deliver professional demonstrations

• Follow Tidewater Lights’ structured sales process without shortcuts

• Present pricing clearly, confidently, and within approved margins

• Close deals while protecting profitability and brand reputation

• Maintain real-time CRM updates for all activities and appointments

• Participate in mandatory daily Power Hour and ongoing sales training

• Coordinate with production teams to ensure smooth project handoffs

• Represent Tidewater Lights professionally in neighborhoods and homes

Lead & Activity Expectations (Non-Negotiable)

This role is intentionally structured to attract hungry closers, not lead runners.

Activity Requirements

• Minimum 50 doors knocked per day

• 15 appointments per week

• Appointments = demos (same expectation)

• 5 days per week (full-time only)

Lead Mix

• Approximately 70% self-generated leads (door knocking)

• Approximately 30% company-provided leads

Company leads are limited to 1–2 per day maximum and are meant to supplement production—not replace self-generation.

This is not a part-time role and is not suitable for reps unwilling to knock daily.

Compensation & Earnings

This is a commission-only position with uncapped earning potential.

Earning Potential

• Average performer: ~$70,000/year

• Strong performer: $100,000+/year

• Top performers: $250,000+ (uncapped)

Commission Structure (High-Level)

• Higher commission on self-generated deals

• Split commission on company-provided leads

• Redline pricing model enforced to protect margins

Performance is rewarded. Discounting to “save” deals is not.

Key Performance Indicators (KPIs)

• Doors knocked per day

• Appointments set and run

• Close rate

• Average sale value

• Sales process adherence

• CRM accuracy and timeliness

• Power Hour participation

Skipping the sales process or failing to meet activity standards is grounds for removal—even if deals are being sold.

Required Traits & Qualifications

We hire for attitude first, skill second.

You must be:

• Competitive and self-motivated

• Comfortable knocking doors daily

• Coachable and process-driven

• Confident speaking with homeowners

• Organized and disciplined with follow-through

• Able to operate in a high-accountability environment

Requirements

• Valid driver’s license and reliable transportation

• Willingness to work evenings as needed

• Ability to stand, walk, and work outdoors daily

• Prior sales experience is helpful but not required for the right candidate

Culture & Fit (Read Carefully)

Tidewater Lights operates on structure, accountability, and high standards.

This role is not a fit for individuals who:

• Complain about leads

• Skip the sales process

• Blame pricing or the market

• Refuse coaching

• Want to “do it their way”

High producers with poor attitudes will not be tolerated.

Growth & Advancement Opportunities

Top performers may advance into:

• Senior Sales Representative

• Sales Manager

• Territory ownership

• Lead blitz / canvassing team leadership

This is a long-term opportunity for professionals who want control, growth, and income tied directly to effort and performance.