Sales Manager

Job Title: Sales Manager

Department: Sales

Location: Southeastern Wisconsin

Objective:

Lead and scale the operations at Guardian Exteriors, driving measurable growth through KPIs and a focus on the three pillars of success: attitude & beliefs, behaviors, and technique & skill.

Summary:

Guardian Home Improvements is seeking a high-performing Sales Manager with a strong home service sales management background to lead our growing team. The ideal candidate is a proven leader who has successfully built and managed top-producing roofing sales teams, consistently exceeded revenue goals, and developed sales systems that deliver results.

This role demands a hands-on leader who thrives in a fast-paced, high-performance environment — someone who leads by example, motivates others, and knows what it takes to close deals in the roofing and exterior construction industry.

Primary Responsibilities:

• Oversee and optimize every stage of the residential roofing sales process.

• Lead by example in the field — ride along, close deals, and demonstrate best practices.

• Maintain a consistent and profitable sales volume aligned with company objectives.

• Implement accountability systems based on KPIs and performance metrics.

• Motivate and guide the sales team to hit individual and collective goals.

• Assist with training and role-play sessions to sharpen sales techniques and objection handling.

• Ensure CRM data, proposals, and job files are completed accurately and on time.

• Track daily activity, leads, and conversion metrics to ensure continuous improvement.

• Collaborate with marketing and call center teams to ensure lead flow supports sales targets.

• Approve contracts, project work orders, and commission statements for accuracy.

• Review lost opportunities to identify patterns, retrain where needed, and improve conversion.

• Visit job sites regularly to maintain quality control, client satisfaction, and team accountability.

• Foster a high-performance sales culture grounded in integrity, professionalism, and drive.

Key Performance Indicators (KPIs):

• Demonstration Rate: 80% minimum

• Average Contract Amount: $25,000 (New Sales) / $4,750 (repairs)

• Maintain Sales Team Close Rate: 42% minimum

What You Bring:

• 5+ years sales leadership experience

• Proven ability to build, manage, and scale high-performing sales teams.

• Deep understanding of residential roofing systems, materials, and sales processes.

• Data-driven mindset with a focus on KPIs and profitability.

• Strong interpersonal, coaching, and motivational skills.

• Excellent communication and organizational abilities.

• Passion for growth, accountability, and results.

Requirements

• Proven experience building and managing top-producing roofing sales teams.

• Demonstrated ability to consistently exceed revenue and sales goals.

• Strong knowledge of residential roofing and exterior construction sales.

• Proven ability to develop and implement sales systems that deliver measurable results.

• Hands-on sales leadership experience, including closing deals and leading by example in the field.

• Experience working in a fast-paced, high-performance sales environment.

• Strong understanding of KPIs, performance metrics, and sales accountability systems.

• Experience coaching, motivating, and developing sales teams.

• Experience conducting sales training and role-play sessions, including objection handling.

• Proficiency in maintaining accurate CRM data, proposals, contracts, and job files.

• Ability to track and analyze sales activity, leads, conversion rates, and other performance metrics.

• Experience collaborating with marketing and call center teams to support lead generation and sales targets.

• Experience reviewing lost opportunities and using insights to improve sales conversion.

• Willingness to regularly visit job sites to maintain quality control, client satisfaction, and team accountability.

• Ability to build and maintain a high-performance, results-driven sales culture.