About This Role
Job Title: Sales Manager Department: Sales Location: Southeastern Wisconsin Objective: Lead and scale the operations at Guardian Exteriors, driving measurable growth through KPIs and a focus on the three pillars of success: attitude & beliefs, behaviors, and technique & skill. Summary: Guardian Home Improvements is seeking a high-performing Sales Manager with a strong home service sales management background to lead our growing team. The ideal candidate is a proven leader who has successfully built and managed top-producing roofing sales teams, consistently exceeded revenue goals, and developed sales systems that deliver results. This role demands a hands-on leader who thrives in a fast-paced, high-performance environment — someone who leads by example, motivates others, and knows what it takes to close deals in the roofing and exterior construction industry. Primary Responsibilities: - Oversee and optimize every stage of the residential roofing sales process. - Lead by example in the field — ride along, close deals, and demonstrate best practices. - Maintain a consistent and profitable sales volume aligned with company objectives. - Implement accountability systems based on KPIs and performance metrics. - Motivate and guide the sales team to hit individual and collective goals. - Assist with training and role-play sessions to sharpen sales techniques and objection handling. - Ensure CRM data, proposals, and job files are completed accurately and on time. - Track daily activity, leads, and conversion metrics to ensure continuous improvement. - Collaborate with marketing and call center teams to ensure lead flow supports sales targets. - Approve contracts, project work orders, and commission statements for accuracy. - Review lost opportunities to identify patterns, retrain where needed, and improve conversion. - Visit job sites regularly to maintain quality control, client satisfaction, and team accountability. - Foster a high-performance sales culture grounded in integrity, professionalism, and drive. Key Performance Indicators (KPIs): - Demonstration Rate: 80% minimum - Average Contract Amount: $25,000 (New Sales) / $4,750 (repairs) - Maintain Sales Team Close Rate: 42% minimum What You Bring: - 5+ years sales leadership experience - Proven ability to build, manage, and scale high-performing sales teams. - Deep understanding of residential roofing systems, materials, and sales processes. - Data-driven mindset with a focus on KPIs and profitability. - Strong interpersonal, coaching, and motivational skills. - Excellent communication and organizational abilities. - Passion for growth, accountability, and results.
Pay & Benefits
Salary: $105,000-$210,000/yr
Schedule & Location
onsite • New Berlin, Wisconsin
About Guardian
Guardian is a building envelope consulting and full service turn-key construction firm with clients throughout South Eastern Wisconsin. Guardian specializes in building technology consulting and turn-key construction services for all types of buildings both residential and commercial. Our focus is on preventing and resolving problems related to building design, specifications, and construction.
Equal Opportunity Employment
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.